Selling Your Home

The Unique Value of Your Home

In order to take advantage of the comprehensive marketing that the CENTURY 21® Brand offers, it is important that we get to know your home as well as you do. Lets use the following points of discussion to explore the features of your home that might be most attractive to a potential buyer:

 

What caused you to buy this home? 

 

Which features of the home have you enjoyed?

 

What features, that a typical buyer might miss when walking through your home, should I know about?

 

What other features or benefits should be highlighted?

 

Highlighting the unique features and benefits of your home is essential in ensuring that it receives the value it deserves. 

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MOVING ON: Powerful Tips For Selling Your Home             

Maybe you're moving to a larger home to accommodate a growing family, relocating for a new career opportunity, or purchasing a townhouse for retirement.  Whatever the reason for the move, you'll need to take the necessary steps to sell your home for the best possible price, within a reasonable amount of time.  Where do you begin?       

If you're like most people, you'll start by seeking assistance from a professional.  A local real estate sales associate, who knows your neighborhood, can help you determine a fair market price.  The sales associate should also recommend the extent to which you should make repairs or improvements to your house.           

In order to select a real estate professional who's right for you, ask family, friends and neighbors for referrals.  Attend open houses and interview several sales associates to find out how professional or experienced they may be.  Get a written outline of how they plan to market your property and the services they will offer you.          

Once you've identified a qualified professional, the rest is chemistry.  Is the sales associate someone with whom you would like to work closely? Do you feel comfortable with the sales associate as your partner, working with you to give you advice and acting as your representative?  Does he or she practice a consultative selling approach, focusing on the long-term client relationship and on the importance of exceeding client needs and expectations or is he or she caught up in the proverbial 'hard sell?'

The brokerage firm that your agent is associated with is also important.  Research the firm's success rate and commitment to quality service.  Does it survey existing clients in order to ensure customer satisfaction?  What are the results of those surveys? How in tune are they with consumer needs?  Do they offer guidance with mortgages or any discounts for other home related or moving services?  

Determining your home's fair market value is one of the most important decisions you'll make during the home-selling/buying process.  Your sales associate can help you set a fair price based on local market conditions.  For instance, she or he will provide sale prices and other statistics of homes similar to yours that have recently been sold.  Prospective buyers will be comparing your home to others on the market.  Therefore, setting a comprehensive price can determine if your property will or will not sell. 

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HOW TO DETERMINE THE PRICE OF YOUR HOME

Why is it that some homes sit on the market for a year while others sell like hot cakes?  Frustrated sellers will blame a bad market, while a good real estate professional will tell you that many times, a slow sale is often attributed to the listing price.

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21 Reasons Why CENTURY21

1. ARE SKILLED REAL ESTATE PROFESSIONALS

2. WILL MANAGE ALL THE DETAILS

3. PREPARE YOUR HOUSE LISTING

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How to simplify your real estate selling/buying experience

Today’s real estate consumer has a lot to consider during the sale or purchase of a home.  Be it waiting for the right buyer/seller, mortgage rates, or the moving truck, the experience can take a bit of patience on the part of the consumer.  With this in mind, it is incumbent upon real estate brokers/agents/firms to institute services that will the buying/selling process hassle-free.

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